When Tencent’s Lightspeed LA studio (LSLA) hired me as a sr. staff member my 1st assignment was to work on the studio vision and brand.

There were some legacy guidelines that we needed to follow from pre-existing Quantum Lightspeed Studios but, while respecting and embracing the previous direction for their brand, we wanted to take Lightspeed LA’s brand further and on its own path this being the 1st AAA studio that Tencent was starting in the US.