Cars: Fast as Lightning

Disney/PIXAR tasked Gameloft with the development of their new tycoon and casual racing mobile game for the Cars franchise.

As the UI lead I opted for a very illustrative, modern and tactile art direction that was appealing for gamers of all ages. I used a few uncommon elements like folded maps, ribbons for titles and automobile-world related textures as well as a complete new look for the racing side of the game which emulated a motor-racing broadcasting look.

Additionally, I designed some UX flows that were pretty innovative back in the day, such as the in-game store/world item placement flow.